Why did you want to celebrate women in this collaboration, and what significance does it hold for you?
Design has traditionally been a male-dominated field. It’s something we’ve seen throughout history — Charles Eames was consistently credited more than his wife and collaborator, Ray, for example; same with Robert Venturi and Denise Scott Brown, Le Corbusier and Eileen Gray, etc — and frankly, it’s something we still see with maddening frequency today. So many talented female designers, both then and now, who haven’t received their due. As a women-owned business — and as a design platform dedicated to raising the voices of independent designers who don’t always look like the traditionally vaunted designers of the past — we are particularly sensitive to this kind of neglect. We explored a few other more form-based tropes with this collection, but ultimately decided that honoring some of our favorite female designers from history was the direction we wanted to pursue.

What was it like to design a doormat collection, and how did you approach the process differently compared to other design projects?
A doormat has so many considerations we’ve never thought of before. Because we were working with large planes of color, we had to be cognizant of which colors might show dirt, and we had to be particularly sensitive as to which color combinations would feel at home in an entryway, where they might be competing with all of the other furniture in a room. The designs we created have character, but don’t overpower the rest of the interior.

Debuting during New York Design Week 2024, the Iconic Women Collection has already captivated design enthusiasts worldwide. Featured in both Wallpaper* magazine’s guide to the event and selected as a finalist in the Residential Flooring category for the 2024 NYCxDESIGN Awards, these doormats have been lauded for their innovative approach to indoor mats, perfect for entryways, patios, or balcony doors.